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| typography scavenger hunt |
Which is the story my book of Aesop's fables fell open to this morning
as I was taking a pictures of the interior typography. I pulled out
several examples of decorative & text type from my bookshelf. My last couple
of weeks have been type-heavy as I designed a couple of logos and a
New Year's greeting card & have a few more custom cards in the pipeline. (By the way, I'm available for any
photoshop/illustrator projects & whims you may wanna throw my way. Just
for fun/my portfolio.). My choices of font were not more informed than,
"I think that looks good." I spent some time studying typography for a
letterpress printing class I took in undergrad, but I feel like I don't
have a great grasp of even what I learned then. I'm constantly
astonished by the amount & impact of cleverly designed posters,
business cards, websites, book covers etc. with type (unsurprisingly, i
suppose) at its core. My instinct is to find a book or two with some
history of typefaces, and then of course to just look at what other
people are doing online. The web is overwhelmingly full of examples
though, so I guess I'm going to reel my attention back into focus on a
refresher on the basics, maybe head to the library...
By the way: a lion stalks a donkey near a farm, but is scared off by the crowing of a rooster. the emboldened donkey chases the lion until they are far from the farm, and the lion turns around an eats him. According to this book...
The moral of the fable: Don't take advantage of people's weaknesses.
The moral of the post: take advantage of public libraries?
